Featured Spot: Li-Ning CJ3

Recently at Freshco Productions, we had the pleasure of working with CJ McCollum, who came to the set ready to put on an awesome display of his talent for our camera; stutter-steps, a crossover dribble that can break your ankles just by watching, and a jump shot so sweet it barely touched twine.

Our challenge was to tell the story of one of the most dynamic guards in the NBA, wearing his newest generation of the Li-Ning CJ3’s. Li-Ning is a Chinese shoe and apparel brand well known throughout Asia Pacific and Europe, informally known as the NIKE of China.